We, Audi Canada Inc., 777 Bayly Street West, Ajax, Ontario, L1S 7G7, Canada (“we”, “us” or “our”) alone as a data controller or, concerning the use of Adobe Analytics, as joint controller with AUDI AG, Auto-Union-Straße 1, 85057 Ingolstadt, Germany (“AUDI AG”) use digital markers such as cookies and other similar technologies (“cookies”) on www.audi.ca (our “website”) to help us enhance your user experience on our website, analyze and improve our services and the performance of our website, and learn what information interests you in order to serve you with more personalized marketing and advertising content. This Cookies Policy forms part of our Privacy Policy.

If you have questions about this Cookie Policy, or our personal information handling practices, please contact our Privacy Officer at: privacy@audi.ca. Contact information for AUDI AG can be found in the “Contact Us” section below.

Cookies are small items of data that some websites place on your computer or mobile device when you visit a website. They are generally used to recognize a user’s device each time they revisit a website, to remember a user’s preferences, to analyze general non-identifying information such as how a user landed on a website (e.g., did they click on a link to the website from another website?; through a search engine?), or to track how a user uses or interacts with a website more generally.

Generally, the cookies we use on our website can be sessional or persistent, and can be set by either us (first-party cookies) or our partners or third-party service providers (third-party cookies).

• Per-session (sessional) cookies. While you are active on a website or in an app, a session cookie is temporarily stored in your device’s memory, which stores a session identifier to prevent you from having to log in again every time you change pages. Session cookies are deleted when you log out, close your browser or exit an app, or lose their validity as soon as your session has automatically expired.

• Persistent or log cookies store a file on your device for the period specified in the expiration date. These cookies allow websites and apps to remember your information and settings the next time you visit. This leads to faster and more convenient access, since you do not, for example, have to change your language setting for our portal again each time you log in. Once the expiry date has passed, the cookie is automatically deleted when you visit the website or app that generated it.

• Third Party Cookies come from providers other than the operator of the website or app. For example, they can be used to collect information for advertising, customized content and web statistics.

• Essential Cookies. These cookies are essential to enable you to move around the website and use its features. These functions include e.g. the vehicle configurator, or Ensighten Privacy Manager (our consent management tool). Ensighten Privacy Manager uses cookies to store information on whether or not and if so, for which categories of cookies users have declared their consent to. The Ensighten Privacy Manager is provided by our service provider Tagman Ltd. Without these cookies, the website may not behave as expected or some of its parts or features may be unusable or inaccessible.

• Functionality Cookies. These cookies are anonymous and don’t track browsing activity across other websites. They aren’t essential to the functionality of our website but they do support additional functionality that help us provide you with an enhanced experience. For example, a functional cookie may remember your region, chosen language or other settings to provide you with a more personalized experience. They may also be used to give you the ability to publish comments on a website or blog, use webchats, and keep your preferences active. You can deactivate these cookies but we do not recommend doing so since it will result in a suboptimal experience for you.

• Performance & Analytics Cookies. These cookies collect information about how users use our website and monitor the website’s performance. For example, they can tell us which pages are popular, monitor traffic to our website and compile anonymous analytic information. Performance cookies can also be used to identify and remedy operational problems with the website. We and our affiliates analyze that information to help us improve the functioning and performance of our website. One such type of cookies used are Adobe Analytics cookies, provided by Adobe Systems Software Ireland Limited, to record and help us evaluate how users interact with our website and to enhance your browsing experience on the website. The Adobe Analytics cookies are used jointly by Audi Canada and AUDI AG for these purposes. For more information about the use of Adobe Analytics on the website, see the “Additional Information About Adobe Analytics” section below.

• Relevant Advertising Cookies. These cookies can be used by us and our partners such as Ad network providers, data providers, social media companies, publishers and other media-related companies, and/or analytics service providers. They are often used in conjunction with other cookies that creates a unique identifier of your device to record how you interact with them and create a profile of your interests. For example, they may record your preferences and purchasing history, whether you viewed and/or clicked on an advertisement on a site, or whether you opened or clicked on marketing emails sent to you. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail. That information is used by us and our partners to show you more relevant content and ads on our and other websites and on social media, to send you advertising and marketing-related material tailored to you and your interests, to limit the number of times you see an advertisement, to help measure advertising campaigns’ effectiveness, and to help us better analyze and improve our services and marketing activities overall. For example, we may have Facebook or Instagram serve you relevant posts and ads of Audi vehicles that we think will be of interest to you, based on your profile information.

The “interest-based” or “personalized” advertising powered in part by these cookies is usually more relevant to you, but it also generally involves the collection and use of more information about you and your browsing history. You are free to have these cookies active or inactive depending on your preference – see the “How To Control Your Cookie Preferences” section below on how to adjust your cookie settings. More information about interest-based or personalized advertising can be found through various sources available on the Internet, such as www.allaboutcookies.org or https://optout.networkadvertising.org.

There are a variety of ways in which you can control the information collected by cookies and similar technologies when you use our websites or apps. For example, when you first visit our website, you will be prompted with a request to provide your consent for non-essential cookies. You may choose to consent to all non-essential cookies by selecting “Accept all cookies” or you can view cookies by category by choosing “Manage cookie settings” and setting any category to the “on” position to give consent.

You may also use “Cookie Settings” link available from the footer of our website to access the cookie tool we make available for Audi.ca. You may withdraw your consent by setting the option for any of the cookie categories to the “off” position, or give your consent by setting any option to the “on” position.

You can also control the cookies used by modifying the settings in your browser or on your device that allow you to change the setting of all or some cookies. Through those settings, you should also be able to delete cookies that have already been placed on your device.

Please bear in mind that your choices only ever affect the browser you used when you made such choices. If you use different browsers or end devices, you may need to exercise your choice regarding Cookies again. Under certain circumstances after updates, or if you delete the Cookies from your browser, the settings can be reset to the basic configuration and we may ask you to exercise your choice regarding Cookies again upon your next visit to our website.

The following links will assist you in managing your Cookies browser settings, or you can use the ‘Help’ option in your internet browser for more details:

For more information, you can also see All About Cookies Organization How to Manage Cookies Page linked below.

Please note that if you use your browser or device settings to block all cookies, you may not be able to access or take advantage all or parts and features of our websites, apps, or services.

You can also opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. For example, see the Digital Advertising Alliance of Canada (DAAC) Opt-Out Page, or the NAI Opt-Out Page linked below for more information.

Those websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, they will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.

Adobe Analytics is an analytics tool that we and AUDI AG use on our website. Adobe Analytics is provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland, and uses cookies to record and help us evaluate how users interact with the website.

The following information is processed for those purposes:

• Partial user IP-addresses (anonymized before saved; the last octet of the IP-address is masked and the partial IP-address cannot be linked to a user’s device)
• Unique user ID assigned to the user’s browser
• User's click behavior on the website
• Subpages accessed by the user
• User’s browser type, URL, screen resolution
• Time stamp

More specific details can be found in the “Detailed Adobe Analytics Processing Information” section below.
The information processed using Adobe Analytics helps us and AUDI AG analyze the browsing behavior of users on our website, which we and AUDI AG use to analyze the use of individual components of the website in order to improve the website’s overall performance and usability.

The legal basis for such processing is your consent (Art. 6(1)(a) GDPR), which you provide when you activate Performance & Analytics Cookies on the website. The consent given by you applies to both AUDI AG and us.

If you choose to not activate Performance & Analytics cookies on the website, you will still be able to use the website but some features may not be available or perform as optimally as they should.

We and AUDI AG are considered “joint controllers” regarding the processing of personal information using Adobe Analytics, within the meaning of Art. 4(7), 26 of the European Union’s General Data Protection Regulation (“GDPR”).

For more information on this joint controllership, see the below section called “More Information About the Adobe Analytics Joint Controllership”.

If you’ve enabled Performance & Analytics Cookies on the website, information processed using Adobe Analytics would be deleted, whichever is sooner, either: (i) when you deactivate those cookies (i.e. when you withdraw your consent) or (ii) after a period of 24 months, which is how long the information needs to be stored for the above-mentioned purposes.

If you’ve enabled Performance & Analytics Cookies on the website, you always have the option of withdrawing your consent by changing your cookie preferences on the website. See the “How To Control Your Cookie Preferences” section of this Cookie Policy for information on how to do so.

To the extent that you have a right to deletion under the data protection laws that apply to you, and subject to applicable limitations, in order to exercise such right, you need to provide us with your Experience Cloud ID (“ECID”). In order to retrieve the ECID, please open the page for which you want to find out the ECID by entering the URL (e.g. www.audi.ca) in the address bar of your browser. After that, add the parameter ”?getid=ecid” (e.g. https://www.audi.ca/ca/web/en.html?getid=ecid) at the end of the URL in the address bar and press Enter. A pop-up with your ECID will appear.

Audi Canada

We have appointed a Privacy Officer to oversee compliance with this Cookie Policy within the scope of Audi Canada’s responsibilities. All complaints or requests for information should be directed to our Privacy Officer at:

Audi Canada Inc.
777 Bayly Street West Ajax, ON, L1S 7G7
Attention: Privacy Officer

AUDI AG

AUDI AG’s Data Protection Officer is your contact person for all issues relating to data protection within the scope of AUDI AG’s responsibilities, and is available to help you exercise your rights. Please address your enquiries to:

AUDI AG, Data Protection Officer, 85045 Ingolstadt, Germany, datenschutz@audi.de.

We and AUDI AG have entered into joint controllership agreements according to which we and AUDI AG are each responsible for compliance with specific obligations under the GDPR, as follows. This includes in particular responding to requests for exercising data subjects’ rights under GDPR and compliance with information obligations stipulated by Art. 13, 14 GDPR.

As explained above, we and AUDI AG jointly operate the Adobe Analytics cookies on the website and as such, are considered “joint controllers” regarding the processing of personal information using Adobe Analytics within the meaning of Art. 4(7), 26 of the European Union’s General Data Protection Regulation (“GDPR”). For this purpose, we and AUDI AG may exchange information related to the Adobe Analytics cookies depending on the information required by each party’s respective realm of responsibilities as joint controllers.

As such, we and AUDI AG collaborate to ensure that information provided to individuals about the use of Adobe Analytics on the website is accurate, clear, and easy to understand (e.g., information referred to in Articles 13,14 GDPR).

Individuals may exercise their rights in relation to their personal information processed using Adobe Analytics with both us and AUDI AG, and we and AUDI AG will collaborate regarding the fulfillment of any such requests, including by providing each other with any information necessary in order to do so. Please note that the rights you have may vary, depending on the jurisdiction in which you live. For more information on the rights you may have, see the “Your Rights” section of our Privacy Policy.

We and AUDI AG each are responsible for different tasks and processing activities within the framework of the joint controllership for the use of Adobe Analytics as follows:

AUDI AG is responsible for:

• The technical integration of "Adobe Analytics" into the online platforms provided by Audi
• The configuration and administration of "Adobe Analytics"
• Data evaluation, i.e. the creation of reports based on user behavior data collected by "Adobe Analytics"
• Responding to individuals’ requests relating to the exercise of their rights

Audi Canada Inc. is responsible for:

• Deciding whether Adobe Analytics is used and may be used
• Ensuring that the use of Adobe Analytics meets consent requirements under applicable laws
• Data evaluation, i.e. the creation of reports based on user behavior data collected by means of "Adobe Analytics"
• Responding to individuals’ requests relating to the exercise of their rights