Last updated: January 23, 2015 Audi Canada reserves the right to change this policy at any time. The current policy will always be posted on this site.
It is our sincere hope at Audi Canada that what is now a purely digital relationship will evolve into a more personal one. A relationship built on trust. Our policy on privacy is simple and unwavering.
Our Commitment to Privacy
The Information we Collect
We may collect your personal information at different times, including on this website, at special events, through customer surveys, and through our Customer Relations department.
The types of personal information collected may include:
• Name • Address • E-mail address • Mailing address • Phone number • Purchase preferences
When you: (i) purchase your vehicle from an authorized dealer; or (ii) finance your purchase or lease a vehicle through VW Credit Canada, Inc. d/b/a Audi Finance (“Audi Finance”), we will collect information from the dealer and/or Audi Finance regarding your purchase for our owner database, including for warranty and product campaign –updating purposes and to include you in customer service surveys. Your purchase, finance and lease transactions will be subject to additional terms regarding your personal information provided in connection with such transactions, and its use by us, Audi Finance and our dealers.
How We Use Information
We use the personal information you provide for the purposes that we identify when we ask you to provide the information, including the following:
a) To respond to requests for products, information or services; b) To better understand your preferences and needs and to improve our products and services; c) To administer your vehicle warranty, purchase, lease or financing; d) For market research purposes; e) To provide you with information about your vehicle (including product campaigns); and f) To include you in advertising and marketing campaigns, including serving targeted ads.
We may use non-identifying and aggregate information derived from your personal information to better understand our customers’ purchase and product/service preferences, through statistical analyses and studies.
Personal information may be collected, used, or disclosed without the knowledge or consent of the individual in certain circumstances, as permitted or required by law. These circumstances include personal information which is subject to solicitor-client privilege or is publicly available, where collection or use is clearly in the interests of the individual and consent cannot be obtained in a timely way, to investigate a breach of an agreement or a contravention of a law, to act in response to an emergency that threatens the life, health or security of an individual, for debt collection, or to comply with a subpoena, warrant or court order.
When your personal information is no longer required to fulfill the purpose for which it was collected, it will be destroyed, erased, or made anonymous, provided there are no legal requirements for its continued retention. Our systematic practices for information and records retention and destruction apply to personal information.
How we Share Your Personal Information
For the purposes outlined above, we may share your personal information with Audi Finance and with our authorized dealers. Unless you request us not to do so, you agree that we may use and disclose your personal information to Audi Finance, our authorized dealers for the purposes of selectively including you in advertising and marketing campaigns related to Audi Canada, Audi Finance or our authorized dealers and their products and services. If you would prefer that we not use your personal information for such advertising or marketing campaigns, please contact us in any of the ways described below under the heading “How to Contact Us”.
Your personal information may be transferred to third party service providers that we use to assist in managing and processing your personal information for the purposes identified above. Our third party service providers are required to use, maintain and disclose your personal information only in accordance with our instructions to them and only on our behalf.
When you purchase a vehicle equipped with a trial subscription to SiriusXM Satellite Radio, we will share your personal information with Sirius XM Canada Inc. in order to complete the service activation.
We will never sell your personal information to any other company, or disclose it to any other entities, except with either, your prior consent, or as may be required or permitted by law.
Location of Your Personal Information
Your personal information may be stored on servers located outside of Canada (including the United States) or transferred outside of Canada for processing. Please note that the privacy laws in such jurisdictions differ from Canadian privacy laws and are subject to disclosure pursuant to the laws of those countries, and in some jurisdictions your personal information may be accessed by law enforcement authorities or the courts.
Your Consent and Electronic Messages
We will only send email, text or other electronic messages to you if you have an existing vehicle warranty, other extended coverage or some other form of existing business relationship with us or have asked for or otherwise expressly agreed to receive emails, texts or other electronic messages from us. Any electronic message that you receive from us will identify us as the sender, enable you to contact us directly and provide for a means of unsubscribing from further electronic messages.
A Word on “Cookies”
"Cookies" are small items of data that some websites either write to your hard drive upon your visit to their site(s) or store in the browser. These data files contain information the site can use to organize the pages you have visited on a particular website. Some of our websites may use "cookie" technology to measure site activity and tailor information to fit your personal interests. In this way, we can deliver tailor-made information suiting your personal interests upon your next visit to our site(s). Our use of "cookie" technology is, thus, to provide you with a more individualized delivery of information and an optimal viewing experience.
We may use "pixel tags", which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie (please see A word on "Cookies") on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.
Advertising and Behavioral Targeting
We may use technology to serve advertisements on our own web sites and within its content as that content is served across the Internet. In addition, we may use third-party ad networks, publishers and other entities to serve advertisements (including via Facebook) and third party analytics vendors to evaluate and provide us with information about the use of our web sites and viewing of our content.
Ad network providers, data providers, publishers and other media-related companies, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device’s web browser and they may otherwise collect or have access to information about you. We and they may target advertisements for products and services in which you might be interested based on your visits to both the Audi web sites and other web sites. We and they may use a variety of companies to serve advertisements.
If you prefer not to allow us, or third parties acting on our behalf, to collect or use your personal information for purposes of targeted advertising on third-party websites, you may opt-out by following the procedure on the NAI Opt-Out Page.
Our Commitment To Data Security
Because your privacy is important to us, we use additional technologies and measures to prevent unauthorized access or disclosure, maintain data accuracy, and ensure appropriate use of this information.
Personal information will be protected with safeguards appropriate to the sensitivity of the information. Our employees and contractors will be made aware of the importance of maintaining the confidentiality of personal information, and we will exercise care in the disposal or destruction of personal information to prevent unauthorized parties from gaining access to it. We will safeguard personal information by physical measures (for example, locked filing cabinets and restricted access to offices), organizational measures (for example, security clearances, continued employee training and limiting access on a "need-to-know" basis), and technological measures (for example, the use of passwords and encryption).
Your Consent to Our Use of Your Information
At any time, subject to legal restrictions, you may withdraw or change your consent to our use of your information, or request us to delete it from our files. For example, if you have previously consented to having your personal information used to include you in marketing campaigns, you may opt out of being contacted for this purpose and withdraw consent from having your personal information used for this purpose. You may also stop the delivery of future advertising or marketing e-mails from us by following the specific instructions in the e-mail you receive. Information collected through cookies and pixel tags may not be optional.
We do not seek to obtain, nor do we wish to receive, personal information directly from minors; however, we cannot always determine the age of persons who access and use our websites. If a minor (as defined by applicable law) provides us with his or her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future Audi Canada marketing communications.
How You Can Access or Correct Your Information
We are committed to ensuring that the personal information we hold for each individual is accurate, up-to-date and complete. You have the right to access your personal information in our files and to update or remove that information as necessary, subject to any legal or contractual restrictions and reasonable notice. To access your personal information, please contact us by e-mail or post at the numbers and address provided below. Please be sure to specify what information requires updating or removal. Please note that requests for access to your personal information may be refused to the extent permitted or required by law.
How to Contact Us