Privacy Policy

Your privacy is important to us. To better protect your privacy we provide this Privacy Policy, which explains our information practices and the choices you can make about the way your information is collected and used. To make this Privacy Policy easy to find, we make it available on our homepage and at every point where personally-identifiable information may be requested on

Last updated: April 15, 2021. Audi Canada reserves the right to change this Privacy Policy at any time. The current Privacy Policy will always be posted on this site at this URL.

It is our sincere hope at Audi Canada that what is now a purely digital relationship will evolve into a more personal one. A relationship built on trust. Our policy on privacy is simple and unwavering.

Should you have questions or concerns about this Privacy Policy, please email us at:

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy we provide this Privacy Policy, which explains our information practices and the choices you can make about the way your information is collected and used. To make this Privacy Policy easy to find, we make it available on our homepage and at every point where personally-identifiable information may be requested on

The Information We Collect

This Privacy Policy applies to all information collected by Audi Canada.

We may collect your personal information at different times, including on our websites (e.g., and, our mobile apps, at special events, through customer surveys, and through our Customer Relations department. We may also collect your personal information at the time at which you purchase any products or services from us and when we provide such products or perform such services.

The types of personal information collected may include:
  • Name;
  • Address;
  • E-mail address;
  • Mailing address;
  • Phone number;
  • Payment information, including your credit card number, CVV code and expiry date;
  • Purchase preferences;
  • Information that you may input into your vehicle (e.g. points of interest saved through navigation system) or collected by your vehicle in connection with its operation or the operation of services attached to your vehicle (e.g. your location); and
  • Information which enables us to provide you with the products or services that you receive or purchase from us (e.g. "functions on demand").
When you: (i) purchase your vehicle from an authorized dealer; or (ii) finance your purchase or lease a vehicle through VW Credit Canada, Inc. d/b/a Audi Finance (“Audi Finance"), we will collect information from the dealer and/or Audi Finance regarding your purchase for our owner database, including for warranty and product campaign –updating purposes and to include you in customer service surveys. Your purchase, finance and lease transactions will be subject to additional terms regarding your personal information provided in connection with such transactions, and its use by us, Audi Finance and our dealers.

How We Use Information

We use the personal information you provide for the purposes that we identify when we ask you to provide the information, including the following:
  1. To respond to requests for products, information or services;
  2. To better understand your preferences and needs and to improve our products and services;
  3. To provide you with the products or services that you receive or purchase from us;
  4. To provide you with information about your vehicle;
  5. To administer your vehicle warranty, purchase, lease or financing;
  6. For market research purposes;
  7. To provide you with information about your vehicle (including product campaigns); and
  8. To include you in advertising and marketing campaigns, including serving targeted ads.
We may use non-identifying and aggregate information derived from your personal information to better understand our customers’ purchase and product/service preferences, through statistical analyses and studies.

Personal information may be collected, used, or disclosed without the knowledge or consent of the individual in certain circumstances, as permitted or required by law. These circumstances include personal information which is subject to solicitor-client privilege or is publicly available, where collection or use is clearly in the interests of the individual and consent cannot be obtained in a timely way, to investigate a breach of an agreement or a contravention of a law, to act in response to an emergency that threatens the life, health or security of an individual, for debt collection, or to comply with a subpoena, warrant or court order.

When your personal information is no longer required to fulfill the purpose for which it was collected, it will be destroyed, erased, or made anonymous, provided there are no legal requirements for its continued retention. Our systematic practices for information and records retention and destruction apply to personal information.

How We Share Your Personal Information

For the purposes outlined above, we may share your personal information with Audi Finance and with our authorized dealers. Unless you request us not to do so, you agree that we may use and disclose your personal information to Audi Finance, our authorized dealers for the purposes of selectively including you in advertising and marketing campaigns related to Audi Canada, Audi Finance or our authorized dealers and their products and services. If you would prefer that we not use your personal information for such advertising or marketing campaigns, please contact us in any of the ways described below under the heading “How to Contact Us”.

Your personal information may be transferred to third party service providers, including our suppliers, contractors, professional advisors, and affiliates, that perform services for us (e.g. (i) data hosting, network and other information technology services, (ii) customer service, (iii) marketing services, (iv) payment processing, and (v) legal, accounting and other professional services). Our third party service providers are required to use, maintain and disclose your personal information only in accordance with our instructions to them and only on our behalf.

When you purchase a vehicle equipped with a trial subscription to SiriusXM Satellite Radio, we will share your personal information with Sirius XM Canada Inc. in order to complete the service activation.

Similarly, when you request or purchase certain products and services from a third party service provider through us (e.g. Wi-Fi hotspot services), we may share your personal information with that service provider in order for that service provider to: (i) create and manage its relationship with you; and (ii) provide you with the products and/or services that you seek.

We will never sell your personal information to any other company, or disclose it to any other entities, except with your prior consent, as provided in this privacy policy or as may be required or permitted by law.

Payment Processing

Payment processing through the myAudi shop, the myAudi portal or the myAudi application is performed by an affiliated entity, VW Payments Canada, Inc. (“VW Pay”). VW Pay will receive information about payments you authorize within the myAudi shop, the myAudi portal or the myAudi application for the purpose of processing your payment. VW Pay will share your personal information with third parties to process your payment, to comply with any legal requirements related to your payment, or as otherwise permitted or required by applicable law.

Location of Your Personal Information

Your personal information may be stored on servers located outside of Canada (including the United States) or transferred outside of Canada for processing. Please note that the privacy laws in such jurisdictions differ from Canadian privacy laws and are subject to disclosure pursuant to the laws of those countries, and in some jurisdictions your personal information may be accessed by law enforcement authorities or the courts.

Your Consent and Electronic Messages

We will only send email, text or other electronic messages to you if you have an existing vehicle warranty, other extended coverage or some other form of existing business relationship with us or have asked for or otherwise expressly agreed to receive emails, texts or other electronic messages from us. Any electronic message that you receive from us will identify us as the sender, enable you to contact us directly and provide for a means of unsubscribing from further electronic messages.

A Word on “Cookies”

"Cookies" are small data files that some websites either write to your hard drive upon your visit to their site(s) or store in the browser. These data files contain information the site can use to organize the pages you have visited on a particular website. Some of our websites may use "cookie" technology to measure site activity and tailor information to fit your personal interests. In this way, we can deliver tailor-made information suiting your personal interests upon your next visit to our site(s). Our use of "cookie" technology is, thus, to provide you with a more individualized delivery of information and an optimal viewing experience.

Pixel Tags

We may use "pixel tags", which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie (please see the ‘A word on "Cookies"’ section above) on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.

Advertising and Behavioral Targeting

We may use technology to serve advertisements on our own web sites and within its content as that content is served across the Internet. In addition, we may use third-party ad networks, publishers and other entities to serve advertisements (including via Facebook) and third party analytics vendors to evaluate and provide us with information about the use of our web sites and viewing of our content.

Ad network providers, data providers, publishers and other media-related companies, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device’s web browser and they may otherwise collect or have access to information about you. We and they may target advertisements for products and services in which you might be interested based on your visits to both the Audi web sites and other web sites. We and they may use a variety of companies to serve advertisements.

If you prefer not to allow us, or third parties acting on our behalf, to collect or use your personal information for purposes of targeted advertising on third-party websites, you may opt-out by following the procedure on the NAI Opt Out Page.
NAI Opt Out Page

Our Commitment To Data Security

Because your privacy is important to us, we use additional technologies and measures to prevent unauthorized access or disclosure, maintain data accuracy, and ensure appropriate use of this information.

Personal information will be protected with safeguards appropriate to the sensitivity of the information. Our employees and contractors will be made aware of the importance of maintaining the confidentiality of personal information, and we will exercise care in the disposal or destruction of personal information to prevent unauthorized parties from gaining access to it. We will safeguard personal information by physical measures (for example, locked filing cabinets and restricted access to offices), organizational measures (for example, security clearances, continued employee training and limiting access on a "need-to-know" basis), and technological measures (for example, the use of passwords and encryption).

Your Consent to Our Use of Your Personal Information

You have the choice of whether or not to give us your personal information. Your consent may be given expressly or implied, depending on the circumstances. Providing your personal information, whether in person, by telephone, or on-line, constitutes your consent to the collection, use and disclosure of such personal information by us in accordance with this Privacy Policy and with our statements provided to you at the time you provide information to us.

At any time, subject to legal restrictions, you may withdraw or change your consent to our use of your information, or request us to delete it from our files. For example, if you have previously consented to having your personal information used to include you in marketing campaigns, you may opt out of being contacted for this purpose and withdraw consent from having your personal information used for this purpose. You may also stop the delivery of future advertising or marketing e-mails from us by following the specific instructions in the e-mail you receive. Information collected through cookies and pixel tags may not be optional.


We do not seek to obtain, nor do we wish to receive, personal information directly from minors; however, we cannot always determine the age of persons who access and use our websites. If a minor (as defined by applicable law) provides us with his or her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future Audi Canada marketing communications.

How You Can Access or Correct Your Personal Information

We are committed to ensuring that the personal information we hold for each individual is accurate, up-to-date and complete. You have the right to access your personal information in our files and to update or remove that information as necessary, subject to any legal or contractual restrictions and reasonable notice. To access your personal information, please contact us by e-mail or post at the addresses provided below. Please be sure to specify what information requires updating or removal. Please note that requests for access to your personal information may be refused to the extent permitted or required by law.

How to Contact Us

If you wish to modify your consent to our use of your personal information, change your privacy preferences, update your information, or if you have any questions or concerns about our Privacy Policy,
please write us at
Or write to us at:

Audi Canada, 777 Bayly Street West
Ajax, Ontario, L1S 7G7
Attention: Privacy Officer