Skip to Content

Marc Lichte’s Audi e-design

Electric mobility is changing the automobile design of the future. Marc Lichte, head of Audi Design, uses the example of the Audi Q4 e-tron concept to talk about the key features of the exterior design on the Audi e-tron.

missing translation: fa.article-intro.reading-time – Text: Bernd Zerelles Photo: Robert Fischer – 05/01/2023

Portrait of Marc Lichte

Marc Lichte, Head of Audi Design, shows the most important features in the exterior design of the Audi e-tron models.

Marc Lichte, Head of Audi Design, shows the most important features in the exterior design of the Audi e-tron models.

Side profile of the Audi Q4 e-tron concept car.

The Audi Q4 e-tron concept has the dream proportions of an electric car: long wheelbase, large wheels, small overhangs. Concept vehicle shown. Not available for sale.

The Audi Q4 e-tron concept has the dream proportions of an electric car: long wheelbase, large wheels, small overhangs. Concept vehicle shown. Not available for sale.

Close up of the Singleframe grille in the Audi e-tron.

The face of every Audi e-tron: the enclosed Singleframe grille. Concept vehicle shown. Not available for sale.

The face of every Audi e-tron: the enclosed Singleframe grille. Concept vehicle shown. Not available for sale.

Some just see beautiful lines. We see character.

Portrait of Marc Lichte Head of Audi Design.

Marc Lichte, 51, has headed Audi Design since 2014.

Marc Lichte, 51, has headed Audi Design since 2014.

You might also be interested in

Close-up of light shining through the turning vanes in the Audi aeroacoustic wind tunnel.

Aerodynamics of design

See how the RS e-tron GT is designed
Two Audi technicians assembling the body, battery, electric motors, and suspension of the Audi e-tron GT inside the production plant.

Smart craftsmanship

Learn about the e-tron GT
Portrait of Hildegard Wortmann.

Progressive premium mobility

See the future of premium mobility
Back to top

© 2026 Audi Canada inc.

*Prices shown on pages with general vehicle information, such as the model page, Build & Price, are from the corporate site, audi.ca and are therefore MSRP (Manufacturer’s Suggested Retail Price), and (i) are for information only; and (ii) exclude taxes, levies (a/c, tires), license, insurance, registration, other options and any dealer admin fees. Actual selling prices and terms are set by dealers. Prices shown on the new car and used car inventory search pages are selling prices, as set by dealers, including applicable fees such as freight and PDI, environmental levies (for new vehicles) and any dealer administration fees, but do not include sales taxes. Please note that prices shown on the Estimate Payments page will be MSRP if accessed via Build & Price (for information purposes) and will be selling price if accessed via the new or used car inventory search pages (actual selling prices). On the general vehicle information pages, models are shown for illustration purposes only and may include features that are not available on the Canadian model. While efforts are made to ensure accuracy, as errors may occur or availability may change, please see dealer for complete details and current model specifications. All rights reserved. Audi AG trademarks are used under license.

Loading..