A new era of pure exhilaration

The next generation of Audi is redefining premium mobility with progressive design, revolutionary technology, and unmatched performance.

Our drive to innovate

Innovation is in our DNA. It inspires us to exceed limits and redefine what’s possible. Our unwavering, innovative spirit took the world by storm in 1980 with quattro—the legendary all-wheel drive system that set the standard for superior handling and exceptional grip. And again, in the early 2000s with Turbo Fuel Stratified Injection (TFSI)—the world’s first turbocharged direct injection engine, revolutionizing power and efficiency. This next generation of Audi is poised to honour the legacy of Vorsprung durch Technik and take the world by storm again.

The new 2025 Q6 e-tron, our most immersive SUV yet

The new 2025 Q6 e-tron, the next defining chapter for Audi, transforms the feeling of driving with its revolutionary new electric platform, immersive interior, and advanced all-wheel drive system to deliver an experience unlike any other.

The new 2025 S6 e-tron, the most aerodynamic Audi of all time

The new 2025 S6 e-tron defies the limits of innovative luxury and introduces a new era of design engineered to enhance journeys, attract attention, and stimulate senses.

The all-new 2025 SQ5, the benchmark SUV, evolved

This iconic iteration elevates the SQ5 experience with an intricately engineered new combustion platform, captivating interior, and reimagined design that exudes sporty elegance from sleek angles to sharp contours.

The all-new 2025 A5, a quantum leap in luxury, performance, and design

A surge into the next generation of Audi. The all-new 2025 A5 perfectly balances aggressive athletics, innovative luxury, and dynamic performance to create an evolved A5 experience.

The new 2025 RS e-tron GT performance, the most powerful Audi ever made

Prepare for liftoff. The new 2025 RS e-tron GT performance injects heart-racing power, precise control, eye-catching aesthetics, and innovative luxury into every journey.

The new 2025 RS Q8 performance, our most powerful SUV ever

The new 2025 RS Q8 performance is the ultimate SUV experience and the epitome of breathtaking power and elegant luxury.

The new 2025 RS 3, the record-setter returns

The new 2025 RS 3, our fastest compact car, is making its highly anticipated return to Canada, bringing new-era performance, power, and dynamism with it.