Innovation & Technology | Inside Audi
Photo of an Audi concept car.

Redefining the limits.

The heart of Audi for the last 50 years has been Vorsprung durch Tecnik; Progress through technology. To us this is more than a claim. It’s a promise. To never stop pursuing the future through innovative design and progressive technology. Here you can discover the latest ideas, concepts, and available features Audi is bringing to life.



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Vorsprung durch Technik Turns 50

50 years later, the slogan ‘Vorsprung durch Technik’ still speaks to fundamental truths at Audi: that the status quo is never good enough, and that the quest for innovation never truly ends.
A philosophy of innovation turns 50
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Regenerative Design at Design Shanghai

How close are the worlds of fashion and automotive design? Closer than you’d think. Audi and designer Stella McCartney combine in Shanghai to model a future of sustainability.
Great design is always sustainable
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Celebrating forty years of quattro

This year, we’re celebrating 40 years of Audi quattro – the one-of-a-kind all-wheel drive technology that’s as at home on the street as it is at the top of a mountain.
Go anywhere: Audi quattro turns 40
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A different kind of record for the Audi R8 LMS

This year, the Audi R8 LMS celebrates an important milestone in the history of customer racing.
Audi Sport hits new highs in 2021
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Sustainability as a crucial dimension of performance

Audi Sport is coming off a record-setting year! So, we sat down with new Audi MD Sebastian Grams and Head of Sales and Marketing Rolf Michl to learn what comes next.
Audi racing sport goes electric

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