The heart of Audi for the last 50 years has been Vorsprung durch Tecnik; Progress through technology. To us this is more than a claim. It’s a promise. To never stop pursuing the future through innovative design and progressive technology. Here you can discover the latest ideas, concepts, and available features Audi is bringing to life.
Vorsprung durch Technik Turns 50
50 years later, the slogan ‘Vorsprung durch Technik’ still speaks to fundamental truths at Audi: that the status quo is never good enough, and that the quest for innovation never truly ends.
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