Motorsport history > Audi Sport > Audi Canada
Legendary Audi Sport race car fleet.

Motorsport history

A legacy that lives on forever.

Audi Sport began 40 years ago with quattro at the forefront. With quattro, Audi brought new meaning to racecars. They became legendary for not only winning but superior handling, traction, and control in any road condition. With continued success and a passion for motorsport, Audi Sport engineers continued to develop and enhance quattro technology to test the limits in a series of racing formats; rally, Le Mans, Formula E and customer racing.

Take a look back through the history books at Audi Sport’s greatest moments:


Audi Sport made its grand entrance in the rally circuit, competing for 6 years and taking home 23 world rally championships. At the Monte Carlo Rally with the Ur-quattro, Audi Sport unveiled an innovative and highly advanced all-wheel drive system to the motorsport world that revolutionized driving forever. Competing in the rally circuit allowed Audi Sport to test their capabilities and push the boundaries in motorsport.

The Audi Ur-quattro leaping over a hill in the Monte Carlo Rally.

Le Mans

For many years, Audi competed in the Le Mans racing circuit. Propelling to new heights and setting new records, Audi brought a new generation of racecar, the Audi R18 e-tron quattro. With decades of experience in motorsport, the R18 e-tron quattro was the first hybrid racecar to win in the 24 Hours of Le Mans and remained unbeaten for 3 consecutive years.

Rear view of the R18 e-tron quattro at Le Mans racing circuit.

Formula E

Audi charged full speed into the future by entering a world racing series designed exclusively for electric powered vehicles. With Formula E, we were the first German manufacturer to enter and win the first Formula E racing series in Beijing. Today, we continue to dominate by claiming the winning title in the team classification for the 2018 season with the Audi e-tron FE04 and in 2017, won the driver’s title.

The Audi e-tron FE04 racing through fog on the track.

Customer Racing

2018 marked a milestone moment for Audi in Canada. For the first time ever, the Audi Sport customer racing program made its debut in Canada. With the full line up of customer racing units to choose from, our Canadian Audi Sport enthusiasts have the option to unleash their inner racer and compete with the R8 LMS GT3, R8 LMS GT4 or RS 3 LMS TCR on the international racing circuit.

Front profile of the Audi Sport R8 LMS model on driving on the race track.

Born on the track. Built for the track.

Learn how to step off the sidelines and start racing with Audi.