Motorsport history > Audi Sport > Audi Canada
Legendary Audi Sport® race car fleet.

Motorsport history

A legacy that lives on forever.

Audi Sport® began 40 years ago with quattro® at the forefront. With quattro®, Audi brought new meaning to racecars. They became legendary for not only winning but superior handling, traction, and control in any road condition. With continued success and a passion for motorsport, Audi Sport® engineers continued to develop and enhance quattro® technology to test the limits in a series of racing formats; rally, Le Mans, Formula E and customer racing.

Take a look back through the history books at Audi Sport®’s greatest moments:


Audi Sport® made its grand entrance in the rally circuit, competing for 6 years and taking home 23 world rally championships. At the Monte Carlo Rally with the Ur-quattro, Audi Sport® unveiled an innovative and highly advanced all-wheel drive system to the motorsport world that revolutionized driving forever. Competing in the rally circuit allowed Audi Sport® to test their capabilities and push the boundaries in motorsport.

The Audi Ur-quattro leaping over a hill in the Monte Carlo Rally.

Le Mans

For many years, Audi competed in the Le Mans racing circuit. Propelling to new heights and setting new records, Audi brought a new generation of racecar, the Audi R18 e-tron® quattro®. With decades of experience in motorsport, the R18 e-tron® quattro® was the first hybrid racecar to win in the 24 Hours of Le Mans and remained unbeaten for 3 consecutive years.

Rear view of the R18 e-tron® quattro® at Le Mans racing circuit.

Formula E

Audi charged full speed into the future by entering a world racing series designed exclusively for electric powered vehicles. With Formula E, we were the first German manufacturer to enter and win the first Formula E racing series in Beijing. Today, we continue to dominate by claiming the winning title in the team classification for the 2018 season with the Audi e-tron® FE04 and in 2017, won the driver’s title.

The Audi e-tron® FE04 racing through fog on the track.

Customer Racing

2018 marked a milestone moment for Audi in Canada. For the first time ever, the Audi Sport® customer racing program made its debut in Canada. With the full line up of customer racing units to choose from, our Canadian Audi Sport® enthusiasts have the option to unleash their inner racer and compete with the R8 LMS GT3, R8 LMS GT4 or RS 3 LMS TCR on the international racing circuit.

Front profile of the Audi Sport® R8 LMS model on driving on the race track.

Born on the track. Built for the track.

Learn how to step off the sidelines and start racing with Audi.