Pierre started racing avidly in the mid 1980’s, before transferring his knowledge and skills to the organization and sponsorship side of the track. He has been assisting automotive manufacturers (including Porsche and Audi) with driving experiences for several decades. Pierre was involved in the original Audi Driving Experience winter event at Mecaglisse and Mont-Tremblant for AUDI AG in 2011. Pierre is bilingual and the French lead trainer for Audi Canada and has been an Audi Qualified Trainer since 2013.