On the opening day of Design Shanghai, Audi kicked things off with a session in the Design Forum. Wu Yunzhou, coordinator for Interior Design and Zhao Yu (Scott), head of Innovation Research at Audi China, discussed sustainability as a global trend and the growing awareness of this topic in China. They showed how sustainability is implemented in automobile design by the Four Rings brand: in both the shape of the vehicle and in the materials used, but also in the design process itself.
The goal of the event was to demonstrate Audi’s transformation into a provider of sustainable premium mobility. With the Audi e-tron GT models and different versions of the Audi Q4 e-tron, the number of electric models will be doubled from three to seven in 2021. By 2025, the company plans to have more than 20 fully electric models internationally, and to further expand its PHEV portfolio.