•Audi Canada partners with TIFF as a Major year-round Sponsor
•Three year agreement makes Audi Canada the Toronto International Film Festival’s Official Automotive Supplier
Ajax, June 1, 2012 - Audi Canada and TIFF today announced a three-year agreement that will make Audi a major sponsor and official automotive supplier of the Toronto International Film Festival. The partnership will also include Audi’s new sponsorship of the organization’s year-round programming at TIFF Bell Lightbox.
“Audi is a world leader in the design, production and development of luxury automobiles. Our company has long supported the world of arts and cinema. Our announcement today underscores this affiliation and allows us to showcase our passion for design during what has become one of this country's most important cultural festivals,” said Wolfgang Hoffmann, President Audi Canada. “The Toronto International Film Festival is the preeminent festival in Canada and we are pleased to formally announce this longterm, strategic alliance.”
“We are very pleased to have Audi Canada on board as a sponsor of TIFF for the next three years,” said Piers Handling, Director and CEO, TIFF. “The global appeal and cutting-edge style of the Audi brand is a perfect fit for the Festival and we are excited to create premium experiences for both TIFF audiences and Audi Canada customers to enjoy.”
TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $170 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan Michaels), The Daniels Corporation, Major Sponsor and official bank RBC, Major Sponsor BlackBerry and Visa†. For more information, visit www.tiff.net.