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A commitment to our heritage: a journey with Audi Tradition through more than a century of ‘Vorsprung durch TechnikVorsprung durch Technik"Vorsprung durch Technik" is Audi's tagline in Germany. Literally translated, it means "advancement through technology"; however, English cannot fully capture the meaning of "Vorsprung" which means "to leap ahead."Vorsprung durch Technik ’.