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The group headquarters of AUDI AG, and its largest production site, Ingolstadt builds over 650,000 vehicles every year, including the Audi A3, Audi A4, Audi A5 and Audi Q5 car lines. The body shop and paint shop also process the Audi TT Coupe, Audi TT Roadster and Audi A3 Cabriolet. The Audi Forum also attracts up to 450,000 visitors annually.
The Ingolstadt site has been one of the most modern production locations in the automotive industry since 1949, when it was created by motorcycle, rapid delivery van and auto parts manufacturer Auto Union GmbH. In 1969 the company merged with NSU to form NSU AUTO UNION AG, and the resulting entity changed its name to AUDI AG and moved its head offices to Ingolstadt in 1985.
The Technical Development department is where new cars, new components and new concepts are born. Audi e-tron – the new brand name at Audi for electric mobility - handles development activities through its e-performance project house. Other highlights of Technical Development at the Ingolstadt site include Neustadt an der Donau which is focused on driver assistance systems, the Wind Tunnel Centre, the Audi Pre-Series Centre and the Transmissions and Emissions Centre.
In addition to the production line, which has its own press shop, the plant includes a body shop, a paint shop and an assembly line. Cycle, flow, pull and perfection are the key principles of the Audi Production System (APS) – one of the most flexible and efficient production systems in the automotive industry. The production and assembly lines are award winning, and the new logistics concept is designed to optimize the materials flow even further into the future.
The logistics networks of automobile manufacturers are hugely complicated. To simplify matters, the Logistics Centre (GVZ) consolidates the many different flows of materials into industry parks. Audi has been locating key suppliers close to the factory since 1995, so sub-assemblies reach the final assembly line at just the right moment. This makes the production process more economical and reduces the burden on the environment. To further simplify the process, Audi erected a new, large consolidation centre in 2010.
The environment is a major concern at Audi. The Audi Production System (APS) dissects the group's environmental policy as far down as each individual production line. The Ingolstadt site has already been revalidated several times under the EU Eco-Management and Audit Scheme (EMAS). The standard stipulates stringent requirements for the steady and systematic reduction of energy consumption. Audi has also started a charitable environmental foundation called Audi Stiftung für Umwelt, and uses district heating and renewable electricity to reduce CO2 emissions. Since August 2010, the latter has been used to power all freight trains transporting Audi cars from Ingolstadt to the port city of Emden.
The Audi Forum Ingolstadt attracts up to 450,000 visitors each year. With restaurants, concerts, a cinema and the “Market and Customer” service centre there is something for every Audi enthusiast. The Audi museum brings the philosophy and history of the premium manufacturer to life and the strikingly designed Customer Centre offers personalized vehicle advice. Visitors can also get an exciting glimpse behind the scenes on one of the numerous discovery tours.